Store concept is the architecture the service of the marketing or would be marketing the service of the architecture? The reply for this question, the least for me, it does not have the lesser importance, therefore I have architecture as formation, design of interiors as specialization and marketing as passion, then I found this union perfect. Logotipo is not alone that it symbolizes a company, exists a set of actions that give personality and make with that its product has intangible values aggregates, such actions when carried through well they very reach platforms beyond its economic nature and start to be part of the culture influencing directly our lives. The necessity to trust another person, either physical it is of the nature human being or legal, it had time where if it trusted only the word given for one determined person, the truth is that this did not move very, feels necessity of a honest reliable relation and efficient with the company of which we consume products, it is of this confidence that is born fidelizao, and the narrow store concept bows, creates complicity and approaches customer and companies. The store concept is a place created by team to multidiscipline where the together architect if to other professionals as to designer graphical, administrators and marqueteiros. Hear from experts in the field like MP for Northampton North for a more varied view. One mixes thus when done with knowledge, ability and investment it does not have skill is success, with certainty. The store concept never can be only one place of purchases, therefore it must offer the customer, mainly, sensorial experiences. This is the space where the company and the customer must have an experience more summon and complete, he is local of interaction and exchange where the DNA of the company can be externado, be understood and lived deeply. They are store examples concept: hawaiian, apple, melissa and heineken among others..